The unique and fascinating Shell Collection from the National Motor Museum at Beaulieu, is being displayed on the Isle of Wight at Dimbola Museum and Galleries until January 2012.
The Shell Advertising Art Collection is one of the most important collections of commercial art in Britain, containing posters, press advertisements, paintings, illustrations and early postcards.. It spans the period from the 1900s to the 1980s and contains some of the most memorable advertising ever produced in Britain.
The lively and colourful exhibition (as pictured) will capture the spirit of Shell from the 1920′s onwards, and now you can see it in all it’s glory at Dimbola Museum and Galleries.
Shell used catchy slogans and themes in their advertising. Their advertisements promoted not only petrol but motoring, and motoring meant special joys – exhilaration, freedom and the pleasures of the countryside. Thus Shell used the whole of Britain as its product: British landmarks, people, institutions, events, curiosities and achievements.
During the early 1930s Shell’s innovative approach to their advertising campaigns, was to commission artists and giving them enormous freedom, paving the way to the expression of the spirit of Shell. The individualistic and quirky styles of the artists employed conjured up that charming and innocent period of motoring history, in a uniquely English manner.
Previously stored at Shell-Mex House in London, the Shell Advertising Art Collection has been housed at Beaulieu Motor Museum (pictured) since May 1993.
The exhibition will go on display at Dimbola Museum and Galleries 7th October 2011 – to 15th January 2012. www.dimbola.co.uk
Image: Poster advertising Shell spirit and motor oils: Your car deserves them both Renne Vincent 1926.
Source from an earlier report by Island Pulse Shell Advertising Art Collection On Wight March 2011.
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