The Isle of Wight today (14th March) announced plans to partner with BBC Earth Films and Twentieth Century Fox to bring Walking with Dinosaurs: The 3D Movie to the island this summer.
The film is the first 3D cinema release from BBC Earth Films, the theatric arm of BBC Worldwide’s BBC Earth brand.
As Island Pulse reported in February: Dinosaur Isle welcomed Earth Unplugged the BBC Worldwide’s channel for YouTube especially aimed at a younger audience, when they brought the interactive Earth Cube to the Island.
Walking with Dinosaurs (WWD) is keen to promote all things dino – from science to entertainment – and because of the Island’s status as the Dinosaur capital of the UK, Dinosaur Isle was chosen as the venue for the recent Earth Cube experience.
Walking with Dinosaurs: The 3D Movie tells a thrilling story of families born and families torn apart, of growing up, rivalry and competition. Featuring compelling dinosaur characters, this epic adventure will captivate audiences and take them back 70 million years to see our world as it was when dinosaurs roamed the earth. The film features state-of-the-art 3D, using the expertise of Cameron I Pace Group to fully immerse cinema-goers in the prehistoric age.
The Isle of Wight, crowned the ‘Dinosaur Capital of Great Britain’ in January, will support the summer film campaign with a raft of activity celebrating the islands incredible prehistoric history. From summer 2013, Isle of Wight visitors are invited to experience a once in a lifetime journey using digital innovation to bring the islands history to life. The Island’s tourism team are working closely with the film creators to develop a hands-on digital experience that will introduce visitors to the great ancestors of the dinosaurs featured in Walking with Dinosaurs: The 3D Movie. These ancestors skeletons are one of the many discoveries made on the Isle of Wight where visitors will really be able to walk in their footsteps and learn about the lives of these amazing animals.
David Thornton, Chief Executive of Visit Isle of Wight said: “We’re excited about bringing palaeontology, education, entertainment and Hollywood together to create a real life Walking with Dinosaurs experience for holidaymakers. The scientific credentials of the Island are second to none, it’s already recognised as one of the most significant locations in Europe for dinosaur finds and so the Isle of Wight is a perfect partner for Walking with Dinosaurs: The 3D Movie.”
Twentieth Century Fox International Vice President of Partnerships, Ian Morton, continues: “Our partnership with the Isle of Wight this year allows us to reveal our compelling story through the Island’s dinosaur heritage across special locations, drawing upon a wealth of research already undertaken on the Island by palaeontologists. We are looking forward to creating a fun, interactive experience for all the family that will really help bring the adventure of the film to life. We are also exploring a number of amplification opportunities such as hosting a Gala Premiere of the movie on the Island later this year.”
Councillor David Pugh, leader of the Isle of Wight Council, said: “We are delighted to have played a crucial role in bringing this exciting project – which will promote the Island to a truly global audience – to fruition. This initiative will further enhance our reputation as an international focal point for pre-historic heritage. We hope this will attract a substantial number of additional visitors, which is great news both for the local economy and efforts to promote the Island as a first-class visitor destination.”
Loretta Lale, marketing manager of Hovertravel, adds: “This is a major coup for the Island and an excellent demonstration of how successful the Island can be as a tourist destination with worldwide appeal. We are proud to be involved with such a prestigious project and look forward to fully supporting this initiative.”
The mammoth event and affinity partnership is being co-ordinated by the Island’s new destination management organisation, Visit Isle of Wight Ltd, in partnership with BBC Worldwide, BBC Earth Films, Twentieth Century Fox and Isle of Wight Council. A summer campaign will be launched to potential summer holiday makers in May and will run throughout the summer months and into the Autumn.
*Walking with Dinosaurs: The 3D Movie is a major new blockbuster from BBC Earth Films and Evergreen Films, presented by Twentieth Century Fox & Reliance Big Picture in association with IM Global LLC. The film is set for global release in December 2013 and is distributed by 20th Century Fox in the US and in the majority of international territories.
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