Organisers of the world’s best-known sailing regatta have announced plans to raise the profile of family oriented activities at this year’s Aberdeen Asset Management Cowes Week.
Recognising that many families enjoy their summer holiday racing or spectating at the event, a series of new initiatives are being introduced to help parents and children get the most of out their time at the regatta. The event will also host the first ever Aberdeen Asset Management Cowes Week Family Day, which will take place on Sunday 7 August.
Commenting on the introduction of the Family Day, Michelle Warner, Sales and Marketing Director for Cowes Week Limited, said:
“We’re introducing Family Day in response to feedback suggesting we enhance the family-focused aspects of our regatta. This is also an initiative that Aberdeen Asset Management is keen to embrace”.
Chris Ellyatt, Head of Distribution at Aberdeen Asset Management added:
“Aberdeen is hugely supportive of this new initiative; so much so that we’re encouraging as many of our staff as possible to come along to Cowes on Sunday 7th August to experience the event in a family friendly atmosphere”.
The range of family-friendly activities at this year’s Aberdeen Asset Management Cowes Week will feature many that are offered exclusively for the Family Day, including:
Spot prizes on-the-water for racing families
Special family discounts on sailing lessons, RIB rides and spectator boat trips
Remote-controlled model-boat racing
Promotion of Island visitor attractions
Spot prizes on-the-water for racing families:
Photographers and film crews will be out capturing the family sailing action on Family Day, and spot prizes will be awarded on the water to family competitors racing together. Event organisers will make sure that family boats are easily identifiable, and any entrants racing with family members should include the details with their race entry.
Special family discounts on sailing lessons, RIB rides and spectator boat trips:
The UKSA will once again be running the popular Try Sailing programme, designed to give visitors to the event the chance to have a go at sailing. Lessons normally cost £5 per person for an hour-long sailing lesson, but as a special for Family Day, a family of four can Try Sailing for just £15. Bookings will be possible from the Try Sailing unit on Cowes Parade during Aberdeen Asset Management Cowes Week.
More adventurous families can enjoy a “Rock up and RIB” outing with Ondeck, who are offering a special discounted ticket price of £95 for a family of 4 on Family Day. For more information or to book, telephone 01983 284300 or email enquiry@ondeck.co.uk.
For a slower-paced spectator experience, the spectator boat service will offer a significantly discounted family ticket price of £20 (almost half price) for 2 adults with 2 children, exclusively for Family Day. Bookings are possible at www.aamcowesweek.co.uk from July.
Fun children’s activities ashore and afloat:
For the children of parents out racing, the UKSA will be running a Fun Camp programme throughout the week for a price of £50 per child per day, with an exclusive Family Day special of £45. The Fun Camp activities will include raft building, kayaking and a daily Pirate’s Treasure Hunt on land and water. Fun Camp is open to any child aged eight years old and above. For more information or to book, email: leisure@uksa.org or call: 01983 203031.
Other Family Day activities for children include remote-controlled model-boat racing, flag making competitions, face painting activities and entertainments throughout the town. There will even be a free stargazing evening hosted by the Island’s very own astronomers creating a unique “Wonders of the Universe” experience in Cowes, courtesy of the Island Planetarium’s Starlog Club.
Island visitor attractions will also be resident on Cowes Parade on Family Day, giving families the chance to explore what else the Island has to offer.
Make sure that Sunday 7 August is firmly in your diary, and enjoy some family fun at Aberdeen Asset Management Cowes Week.
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