Skandia Cowes Week organisers are preparing to react quickly to instant feedback from its 8,500 competitors and improve the quality of racing in this years event.

Last year, over a third of the competitors opted to receive an SMS questionnaire which involved texting their opinions on the quality of the course, the accuracy of weather forecasts and the standard of stewarding at the end of each day.

Cowes Week Limited will once again be using SMS technology from eDigitalResearch.

Stuart Quarrie, CEO of Cowes Week Limited, comments:

“The instant responses to the SMS surveys mean that we can use the feedback to help shape the next day’s racing. Hosting one of the largest sailing regattas in the World, we take pride in listening to our sailing community in order to improve our event. Previous methods of obtaining feedback have allowed us to make annual improvements, while the SMS surveys allows a day-by-day improvement.”

All responses are collated using bespoke software developed by eDigitalResearch. Sailors are given a deadline of 8pm each day to respond.

The system is able to process information from any mobile phone in real-time, with each response triggering the next question. This means that data correlation is instant and a report can be sent to event organisers with immediate effect.

Chris Russell, eDigitalResearch Director, comments:

“SMS provides a fantastic way of creating snap polls and getting instant feedback on some key measures. We had a great response rate last year at Skandia Cowes Week and we expect two thirds of respondents to reply within an hour at this year’s event.

It’s a great addition to our research tool kit as mobile devices are ubiquitous and the mobile Internet is really beginning to take off.”

eDigitalResearch has a long standing association with Skandia Cowes Week and has been an official supplier to the event for the last six years.

Isle of Wight Sailing News @Island Pulse.