A New Year campaign which aims to make people more aware of the ‘hidden nasties’ of salt, fat and sugar in their food is being launched by Change4Life. ‘Be Food Smart’ aims to empower people to make positive changes to their eating habits by giving them healthier, tasty, cheap and quick meal ideas with lots of choice and flexibility.
Change4Life are using live action for the first time to highlight the amount of fat and sugar contained in some foods.
‘Be Food Smart’ launches today 7th January 2013 and will be promoted on TV, radio, digitally, and with leading manufacturers and retailers, as well as across the country through local authorities and NHS.
Simon Bryant, Public Health Consultant, said “There is a surprising amount of ‘hidden’ fat, sugar and salt in lots of the food and drink we consume every day, and too much of these ingredients can create dangerous levels of fat leading to diseases such as cancer, stroke, type 2 diabetes and heart disease. The ‘Be Food Smart’ recipe books and packs provide everyone – young families, students and the elderly – with cheap, tasty, quick and healthier meals ideas which means you can enjoy your favourite foods but in a healthier way.”
Change4Life has created a range of FREE resources to benefit everyone including a Recipe booklet, apps, online meal mixer and online quiz.
Everyone who signs up to Change4Life via the recipe booklet, app or online, will receive a ‘Be Smart’ Meal Mixer free of charge, while stocks last. The ‘Be Smart’ Meal Mixer is a kitchen counter-top flip book that includes two week’s worth of ideas for meals, plus drinks and snacks too.
Jeanette Harris, Facilitator at the Foyer, said, “Following a successful bid to run a project aimed at helping people achieve a healthy weight, the Foyer supported 100 young people aged 16-25 to take part in 50 weekly ‘healthy cooking on a budget’ sessions. All residents and guests participated in prepping food, cooking, serving, washing up and clearing away. One young person said, ‘Good cooking session, what are we having for pudding! First decent meal I had since moving in.’ The ‘Be Food Smart’ recipe books and apps will be a great support for young people.”
For more information on Change4Life ‘Be Food Smart’ and to access the FREE resources, visit: www.change4life.co.uk / Phone 0300 123 4567* / Minicom 0300 123 1003*. The offices are open from 9am – 8pm every day. Calls to 03 numbers should cost no more than geographic 01 or 02 UK-wide calls, and may be part of inclusive minutes subject to your provider and your call package.
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